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Your Prospects Want Higher Safety

For years, Cisco companions have been on the forefront, advising our mutual prospects on all the pieces networking by leveraging Cisco’s broad portfolio of networking merchandise. However now the chance is right here so that you can develop your corporation by additionally promoting Cisco safety — and listed below are 4 key explanation why.

1. Reap the benefits of one end-to-end safety portfolio

Day-after-day, Cisco safety protects 100% of the Fortune 100. That’s proper, 100%. Over the previous 15 years, Cisco has constructed one of many broadest safety portfolios available on the market. As we speak, greater than 300,000 prospects belief Cisco with their safety.  And, by the best way, our safety options aren’t only for ENT (enterprise networking) prospects.  Our quickest rising section of safety prospects are SMBs, as increasingly more of them endure digital transformation and transfer their purposes to the cloud.

Why is Cisco bringing an end-to-end safety portfolio to market vital in serving to you develop your corporation?

In response to one survey, the common enterprise makes use of 75 disparate safety instruments from completely different distributors. That’s 75 completely different level instruments in your prospects to navigate, which might decelerate response occasions throughout doable assaults.

That is why 79% of CISOs say it’s difficult to handle safety alerts from a number of vendor merchandise. And why based on Gartner, 75% of organizations are pursuing safety vendor consolidation.  With Cisco’s broad safety portfolio, Cisco companions can significantly scale back their variety of safety distributors.

As well as, safety instruments sourced from a number of distributors seemingly weren’t designed to work collectively as one unified protect when executing safety administration course of workflows. In consequence, your prospects find yourself with a fragmented safety structure. Each instrument that doesn’t natively combine with an current end-to-end safety structure creates siloed visibility and complexity. This results in increased risk dwell occasions as a consequence of safety workflow gaps, placing your prospects vulnerable to delayed responses, regulatory fines, and sad prospects.

When your buyer deploys Cisco safety, they acquire an arsenal of natively built-in instruments designed to work collectively.  As well as, all Cisco safety merchandise use the Cisco Talos Intelligence Group. Given 80% of the world’s web site visitors flows via Cisco networking, Talos enjoys a strategic benefit with entry to this knowledge: the flexibility to establish safety threats extra shortly and precisely.

2. Scale back operational complexity

Managing safety instruments from a number of distributors additionally provides operational complexity to an already intricate expertise panorama. Maybe your buyer is burdened by supporting a wide range of safety instruments, seemingly all with inconsistent integrations and incompatibilities. That is occurring throughout a time when IT — with its restricted assets — is being requested to do extra with much less price range. This will increase the danger of missed safety patches and upkeep, doubtlessly creating vulnerabilities in your prospects’ safety infrastructure.

Prospects lean on Cisco companions to assist scale back complexity. You’re already their trusted advisor and managed providers supplier decreasing complexity in networking, so why not additionally ship worth serving to to simplify their safety instruments panorama with Cisco’s natively built-in, end-to-end safety portfolio? And also you’ll develop your corporation with recurring software program income on the identical time.

3. Simplify procurement, profit from incentives

Deploying safety instruments from all kinds of distributors may translate into complexity in terms of procurement. All these licenses should first be bought after which managed. And if there’s a safety breach, the very last thing your buyer needs is to get slowed down in a protracted procurement cycle to remediate the breach with the best safety software program.

As a Cisco companion, you’ll be able to leverage the Cisco Enterprise Settlement 3.0 (EA3.0) shopping for program to assist speed up the procurement course of. The Cisco EA3.0 supplies a simplified and constant buying expertise throughout your complete Cisco Enterprise software program portfolio, together with Cisco’s safety portfolio, below a single settlement.

Let’s say your buyer will get hacked, and the CISO wants the vulnerability plugged instantly. With the EA3.0 partial commit functionality, your buyer can shortly take a look at and deploy Cisco safety software program centered on the breach after which broaden the software program throughout the enterprise later.

And the chance solely will get higher. Not solely does promoting Cisco’s safety portfolio assist to develop your corporation by addressing prospects’ high-priority issues, however you additionally get entry to monetary incentives supplied by Cisco within the type of reductions, extra backend rebates, and lifecycle incentives.

4. Prepare to turn out to be a safety promoting rockstar

Everybody is aware of promoting safety will not be the identical as promoting networking. To turn out to be a safety promoting rockstar, Cisco gives the Fireplace Jumper Academy, which is a companion coaching program for safety gross sales and engineering that covers safety promoting fundamentals and Cisco’s safety portfolio.

Analysis exhibits that Fireplace Jumpers obtain as much as 5x increased safety bookings. A educated Fireplace Jumper can ship the Cisco Safety story, understands the Cisco Safety Reference Structure, has deep data of the Cisco Safe portfolio for the chosen competency, and may clarify key Cisco safety portfolio capabilities, integration facets, and differentiators.

Develop your corporation whereas serving to safe your prospects

As a Cisco companion already promoting networking, you might have a terrific alternative to broaden your corporation promoting Cisco’s broad safety portfolio. Enhance your prospects’ safety whereas decreasing complexity. Reap the benefits of the Fireplace Jumper Academy,  monetary incentives and promotions, together with Join and Defend and  the SMB 5% Off for the First Half Promo, the place new and current Cisco Meraki and Webex SMB prospects obtain a further low cost of as much as 5% on Cisco Safe Entry by Duo and Cisco Safe Umbrella in addition to choose Cisco cameras and headsets.

So, what are you ready for? Now could be the time to take a critical have a look at promoting Cisco’s safety portfolio.

You’ll be able to study extra right here.



How about you? I want to hear your ideas.  What number of level safety instruments are your prospects deploying right now? And the way can Cisco assist you in constructing your safety enterprise?  Put up a remark beneath.


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