HomeBig DataInexperienced Flag makes use of Amazon QuickSight to democratize information and allow...

Inexperienced Flag makes use of Amazon QuickSight to democratize information and allow self-serve insights to all staff

This can be a visitor publish by Jeremy Bristow, Head of Product at Inexperienced Flag.

Within the US, there’s a saying: “Ultimately, you’ll break down and name Triple A.” Within the UK, that very same saying could be “Ultimately, you’ll break down and name Inexperienced Flag.”

Inexperienced Flag has been aiding stranded motorists throughout Europe for greater than 50 years. Having began within the UK in 1971, with the primary workplace positioned above a fish and chip store, we have now constructed an expansive community of vehicle service suppliers to help prospects. With that community in place, Inexperienced Flag prospects want solely make a single cellphone name, or request service by way of the Inexperienced Flag app, to rapidly contact an area restore storage, irrespective of the place they’ve damaged down.

Inexperienced Flag’s dedication to offering world-class service to its prospects has persistently earned a Web Promoter Rating (NPS) of over 70. We have been additionally not too long ago rated as the highest breakdown supplier within the H1 2022 UK Buyer Satisfaction Index report, which is a nationwide benchmark of buyer satisfaction protecting 13 sectors and based mostly on 45,000 buyer responses.

Not like most breakdown suppliers within the UK, Inexperienced Flag doesn’t at present personal a big fleet of vehicles to supply roadside help to our 3 million plus prospects. Our established community of over 200 domestically operated companies supplies in-depth data and experience associated to their particular areas. Our total mission is easy: “Make motoring stress-free, secure, and easy, for each driver.”

Tech transformation to democratize information

Over the previous 4 years, Inexperienced Flag has been endeavor a know-how transformation with the top aim of enabling information democratization and quicker data-driven selections. This has been a large endeavor, requiring the enterprise to interchange our whole methods structure, which we’ve accomplished whereas remaining open 24/7, twelve months a 12 months, sustaining our industry-leading customer support requirements and rising the enterprise. Constructing the airplane whereas flying it’s an apt analogy, nevertheless it felt extra like performing open-heart surgical procedure whereas operating a marathon.

Early on throughout our tech transformation, we made the choice to develop natively with AWS, utilizing our in-house growth workforce. When it got here time to determine on a brand new enterprise intelligence (BI) device, it was a straightforward resolution to change to Amazon QuickSight.

On this publish, we focus on what influenced the choice to implement QuickSight and why doing so has made a big influence on our effectivity and agility.

Altering the sport with self-serve insights

Previous to embarking on this transformation, know-how had persistently been a blocker to us with the ability to rapidly serve our prospects. Our previous stack was gradual, arduous to vary, and persistently prevented us from gaining useful and well timed insights from our datasets. We have been information wealthy, however perception poor. It was clear that the established order was not suitable with our ambitions to develop and commerce in an more and more digital world. We would have liked a BI device to convey new and significant insights to our information, which might assist us leverage our new applied sciences to ship significant enterprise change.

Though going with QuickSight was a straightforward resolution, we thought-about the next components to make sure our wants could be met:

  • Alignment to AWS structure – We didn’t need to make investments time and growth assets into sophisticated implementations—we needed a seamless integration that will trigger no complications.
  • Ease of use – We would have liked an intuitive, user-friendly interface that will make it straightforward for any person, irrespective of their tech background or degree of experience in pulling information insights.
  • Price – Affordability is all the time a priority. With AWS, we will monitor each day utilization and the related prices by way of our console, so there have been by no means any surprises or hidden prices post-implementation.

Though these concerns have been all high of thoughts, the first driver for switching to QuickSight is rooted within the information democratization aim inside our tech transformation initiative. Offering self-serve entry to information and insights to everybody, irrespective of their tech background, has been a sport changer. With QuickSight, we will now current information and insights in a significant, easy-to-understand format by way of near-real-time embedded dashboards that anybody from any tech background can simply construct.

Evolving our information tradition with QuickSight

As a result of all staff at the moment are empowered to make data-driven selections, our information tradition has begun to evolve. Having constant, correct dashboards that entry standardized datasets brings with it a brand new degree of confidence in decision-making. We’re not losing time on discussions about information sources or the dangers of inaccuracy. QuickSight and the info governance processes we have now constructed round its use have shifted the dialogue to deal with the insights, what they inform us, and what our subsequent steps must be.

The next screenshot reveals one in every of Inexperienced Flag’s custom-built dashboards.

Green Flag QuickSight dashboard

Moreover, as a result of QuickSight is very easy to make use of that self-service requires minimal coaching and no specialised abilities, our information specialists can now shift from responding to fixed requests for data to specializing in extra useful tasks that require their technical depth and experience. We are able to now work extra effectively, producing actionable insights which have by no means earlier than been accessible, at a tempo that allows us to make higher selections, quicker.

Mapping our subsequent analytics journey

The following options that the Inexperienced Flag workforce plan to check after which roll out is Amazon QuickSight Q, which ought to permit each our information groups and enterprise customers to have a extra frictionless expertise with our information. The characteristic ought to allow customers to interrogate complicated information utilizing easy conversational questions as in the event that they have been speaking to a colleague, producing outcomes which can be then customizable. This can additional empower our self-serve technique by enabling non-technical specialists to pose enterprise questions quite than depend on technical experience and expertise.

To be taught extra about how one can embed personalized information visuals, interactive dashboards, and pure language querying into any utility, go to Amazon QuickSight Embedded.

In regards to the Creator

Jeremy “Jez” Bristow is Head of Product at Inexperienced Flag. He has been working at Inexperienced Flag, a part of Direct Line Group, for over 4 years and has been co-responsible for delivering the digital transformation programme inside Inexperienced Flag. They’ve constructed a cloud-based ecosystem of micro-services supported by a knowledge platform inside AWS to allow the supply of higher buyer outcomes to develop their enterprise.


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