Empowering ISVs to construct and promote with the Microsoft Cloud | Azure Weblog and Updates



As we speak, we’re internet hosting our first-ever Market Summit and giving each ISV and software program as a service (SaaS) supplier a digital front-row seat to discover ways to maximize market alternative and do extra with much less.

Whereas we enter unsure financial occasions, cloud budgets stay sturdy and SaaS retains its development trajectory as prospects look to prioritize investments. Gartner estimates $177 billion in SaaS spend by the tip of the 12 months and these numbers proceed to develop. To assist ISVs capitalize on this SaaS alternative, we’re excited to announce that the ISV Success program is now globally out there and in public preview. This simplified path helps ISVs as they construct throughout the Microsoft Cloud, together with Azure, Microsoft Groups, Dynamics 365, Energy Platform, and our end-to-end safety suite.

The worth of Microsoft partnership

Constructed inside the basis of the Microsoft Cloud Companion Program, the ISV Success program is the simplified path ahead for all ISVs. As SaaS suppliers look to innovate, there’s large worth in partnership. In accordance with IDC, Microsoft companions that construct software program earn $10.11 for each $1 greenback of Microsoft income. ISVs can begin to understand profitability by not solely constructing their resolution with the Microsoft Cloud however by promoting by the industrial market. By embracing {the marketplace} as a central go-to-market technique, ISVs can attain Microsoft prospects, simplify gross sales, and unlock development by attaching to a low-touch or no-touch gross sales channel that’s out there 24/7.

Palo Alto Networks, an early adopter to {the marketplace}, sells its safety choices by the industrial market and skilled transaction development of greater than 300 p.c final 12 months in market gross sales—making a persistent, always-on income stream.

“Leveraging the Microsoft industrial market makes it simpler and quicker for patrons to obtain cybersecurity options from Palo Alto Networks—unlocking development at an unprecedented fee,” notes Prem Iyer, Vice President of Ecosystem Companions at Palo Alto Networks. “As prospects proceed to maneuver to public cloud, we’re now in a position to hit each market section from SMB to massive enterprise, all by {the marketplace}.”

Assist for each ISV, at each stage

The ISV Success program is devoted to providing assist throughout the appliance development cycle—from constructing on Microsoft Cloud, publishing to market, and rising by go-to-market channels.

Public preview marks the consolidation of Market Rewards into the ISV Success program. This creates one single, easy-to-use advantages providing that’s housed inside the Microsoft Cloud Companion Program to assist ISVs and SaaS suppliers throughout the appliance lifecycle. With Market Rewards, ISVs get itemizing optimization, best-in-class advertising and marketing assist, and extra cloud credit based mostly on gross sales—the extra you promote, the extra you earn.

ISVs that use Market Rewards see a five-times enhance in gross sales in contrast to those who don’t

Moreover, we’re excited to broaden the choices inside the ISV Success program. For options with a excessive quantity of projected Azure consumption, contributors can qualify for extra cloud credit and as much as 50 hours of one-to-one consultations. Holistically, the ISV Success program has a retail worth of $126,000 USD for the core providing and $146,000 USD for the expanded. The expanded providing might be getting into personal preview quickly.


Early successes

In preview, we welcomed practically 2,000 ISVs into the ISV Success program. I not too long ago sat down with a number of contributors to listen to about how they’re innovating with Microsoft Cloud and are attending to market faster by itemizing on {the marketplace}.

Akouo logo.

Akouo: By tapping into the assets of the ISV Success program, Akouo’s crew of 12 has moved the appliance from improvement in October of 2021 to a transaction-ready resolution that can quickly be listed on the industrial market. With the ISV Success program, they’re receiving high-touch assist because it builds its resolution throughout the complete Microsoft Cloud and they’re absolutely dedicated to market as its go-to commerce platform.

“From day one among deciding to be one hundred pc Microsoft, we have now been reassured each step alongside the way in which that we made the appropriate selection. The continued accessibility and assist from the ISV Success program has been a recreation changer for us.”—James Anderson, Chief Government Workplace, Akouo Applied sciences

Aviatrix logo.

Aviatrix: Aviatrix participated within the ISV Success program and considerably accelerated and expanded the adoption of their Aviatrix Intelligence Cloud Networking resolution. The ISV Success program accelerated their time to market—their itemizing went dwell in Might of 2022, and by July, income is flowing in that requires no gross sales engagement. Merely having their resolution out there on market has opened an automatic and new income channel.

“The adoption of Aviatrix Clever Cloud Networking has been accelerated with the ISV Success program. With this system’s assist, enterprise prospects can deploy business-critical functions within the cloud by coaching assets and highly effective instruments. By going to market by the industrial market, we have now been in a position to acquire entry to tens of millions of Microsoft prospects throughout the globe and land gross sales straight by Azure Market.”—Shahzad Ali, VP Options Structure, Aviatrix

Maidenhead Bridge logo of a figure connecting cables with electric bolts.

Maidenhead Bridge: Based mostly in England, Maidenhead Bridge is a small, six-year-old firm with a set of Cloud Safety Connector options that permit prospects to connect with cloud safety gateways with out trouble. With the ISV Success program, they’ve tapped advantages for assist with onboarding to Azure Market and now boast 250 new prospects worldwide, together with authorities our bodies and enormous enterprise pharma and finance.

“Microsoft is the one cloud supplier that understands ISVs. They know prematurely our challenges and struggles to create, publish, promote, and scale our merchandise in Azure Market. With the ISV Success program, Microsoft supplies us with invaluable assist and coaching.”—Adrian Larsen, Chief Government Officer, Maidenhead Bridge

In abstract, if your organization can profit from professional steering to innovate throughout the Microsoft Cloud and speed up time to market by the industrial market, we encourage you to hitch the ISV Success program. To be taught extra about maximizing {the marketplace} alternative, all of the Market Summit content material might be out there on demand. Matters embody find out how to create a cloud-first go-to-market technique, a deep dive into {the marketplace} roadmap, tricks to land enterprise offers to unlock the Fortune 500, and extra.

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