HomeBig DataCloudera Companion Community: Poised to Warmth up Channel Progress

Cloudera Companion Community: Poised to Warmth up Channel Progress

You requested. We delivered: Introducing the Cloudera Companion Community

Cloudera’s channel applications workforce continually strives to enhance how we have interaction, reward, and collaborate with our companions. And based mostly in your suggestions, we’re changing Cloudera Join with a brand new program, Cloudera Companion Community (CPN). It offers extra complete instruments and assist that can assist you go to market quicker, in addition to industry-leading incentives and promotions that we’ve aligned with your corporation and gross sales fashions.   

It’s time for a extra strong accomplice ecosystem 

The Channel has develop into more and more aggressive and sophisticated, with the common accomplice sustaining round 30 vendor relationships. After all, getting the utmost profit from these relationships, whereas creating and sustaining product experience, generally is a problem. 

Rachel Tuller, head of world accomplice technique and Alliances acknowledged Cloudera may do extra to alleviate companions’ challenges. “They drive progress for us and we should make it simpler for them to work with us and place our answer with their prospects. So we’re kicking off the revamp of our accomplice program to raised align with our companions’ wants and enterprise fashions.”

Cloudera Companion Community fundamentals

With CPN, we’ve shifted to a points-based system pushed by behaviors and competencies, which reward companions for his or her dedication to rising their Cloudera enterprise. Companions unlock unique reductions and different advantages as they advance by way of 4 tiers: Member, Choose, Premier, and Strategic. 

These are just a few methods to earn membership factors and different incentives:  


  • CPN competency program: Companions can earn competencies by creating options and driving gross sales in particular industries and information use instances. This system gives advantages like specialised badging and advertising and marketing supplies, and a presence on our web site.  
  • Deal registration: Gross sales companions have entry to the brand new accomplice portal to document new alternatives (and closed offers).  
  • Membership engagement: Companions are incentivized to finish product coaching and certify Cloudera merchandise and options. 
  • What’s completely different concerning the Cloudera Companion Community?  

Whereas working with a accomplice must be simple, it also needs to create new income routes. We’ve designed CPN to make sure partnering with Cloudera creates worth for your corporation. We’ve rolled out extra channel incentives, extra advertising and marketing assist and coaching, improved onboarding, and ongoing assist to develop your Cloudera buyer base. 

Extra channel incentives

We’ve elevated our monetary dedication to our companions by providing lowered program charges (all charges will likely be waived by way of February 27, 2023), and new emblem rebates

Higher advertising and marketing assist

We’ve relaunched our MDF program and constructed new advertising and marketing instruments and content material into our program. Some new program options embrace:  

  • Proposal based mostly MDF: Make the most of versatile funding plans that may be issued to run co-marketing actions that align with our joint enterprise plans. 
  • Marketing campaign automation: Drive demand and speed up time to market with pre-built, co-branded, adaptable campaigns.
  • An asset library: Entry co-brandable, customizable content material and the best Cloudera messaging to assist your gross sales efforts, together with personalized certifications and badges. 
  • Lead administration: Qualify, analyze, and nurture potential Cloudera alternatives and convert them into offers.
  • Banner creator and editable templates: Publish personalized web site banners to your personal web sites.

Enhanced accomplice coaching and enablement 

We’re offering in depth enablement sources so you possibly can successfully place Cloudera to develop our companions’ fashionable information methods.

  • Skilled accreditations: Construct experience in Cloudera merchandise, instruments, applications, and sources at your personal tempo.
  • Cloudera Companion Academy: Entry our coaching library with specialised studying paths for each gross sales and technical accomplice roles.
  • Specialised {industry} coaching and certifications: Develop superior huge information experience and different real-world expertise.

Expedited accomplice onboarding 

We’re accelerating time to sale by way of our new FastTrack OnBoarding Packages. 

  • FastTrack for ISVs: Helps unbiased software program distributors, shortening their time to worth and driving new use instances.
  • FastTrack for SaaS: Permits SaaS companions to go to market quicker with our new CDP One SaaS answer. 

Relationship administration and group constructing

We’re intent on constructing and supporting a robust accomplice group. 

  • Companion Success Crew and Companion Success Desk: Gives 24/5 dwell assist. 
  • Companion-specific weblog and e-newsletter: Ship important articles, bulletins, and information for companions.
  • Cloudera Technical Group: Helps greater than 93,100 members.
  • Companion LinkedIn web page: Supplies information, data, and the chance to hitch the dialog.

Let’s develop collectively

We’ve at all times been targeted on serving to companies maximize the worth of their information. Our new Cloudera Companion Community represents our dedication to reaching extra organizations with our valued companions. By simplifying processes and decreasing the friction of doing enterprise, we are able to give attention to constructing robust relationships that end in bigger, extra worthwhile offers. 

And we’re simply getting began. We’re actively iterating and evolving our accomplice choices based mostly in your experiences and wishes. Learn the official press launch and go to our Companion Portal to be taught extra. Tell us what you suppose.


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