Apple has reportedly been working by itself digital universe as the corporate additionally has plans to introduce a brand new combined actuality headset. And, following an announcement from Mark Zuckerberg saying that the metaverse must be “open” as a criticism of Apple, the corporate’s VP of Worldwide Advertising Greg Joswiak mentioned throughout an interview with WSJ that he won’t ever use the phrase “metaverse.”
Joswiak and Apple’s VP of Software program Craig Federighi had been interviewed by journalist Joanna Stern on Tuesday on the WSJ Tech Dwell occasion. In some unspecified time in the future, Stern requested the executives concerning the firm’s future headset, which unsurprisingly, they didn’t say a phrase about.
Then the reporter requested the 2 executives to finish the phrase “the metaverse is …” Joswiak shortly responded with “… a phrase I’ll by no means use.” Apple at all times avoids speaking about future merchandise, and it was no totally different this time. Nevertheless, Joswiak’s reply to Stern concerning the metaverse sounded as if he was making enjoyable of Fb for the reason that firm modified its title to advertise what it calls the metaverse.
Whereas Apple has but to unveil any of its digital actuality merchandise, Meta has been aggressively investing on this class. Final month, Apple CEO Tim Cook dinner poked at Meta by saying that the “common individual” doesn’t know what the metaverse is. He additionally talked about that he doesn’t consider folks must be inspired to “reside their entire lives” in a digital world.
A number of days later, Meta CEO Mark Zuckerberg argued that the metaverse must be an open platform, whereas Apple is prone to go the other manner – which in his opinion may harm each rivals and shoppers. Meta has been working with companions comparable to Microsoft, Autodesk, and Accenture to construct its metaverse platform.
Apple, however, is rumored to introduce subsequent yr a sophisticated and costly headset that may combine with the iPhone and different merchandise from the corporate.
iPhone with USB-C and iMessage for Android
In the identical interview, Stern requested Apple executives whether or not the corporate would adjust to the European Union’s determination that forces all corporations to undertake USB-C as the usual for digital gadgets. Joswiak confirmed that Apple will conform to the choice, however he didn’t give some other particulars.
At one other level within the interview, Federighi prompt that Apple won’t ever create an iMessage app for Android for the reason that firm wouldn’t have the opportunity to take action with out compromising the platform’s “nice experiences.”
You may watch the total interview beneath:
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