Used correctly, Agile is a terrific device. Breaking giant software program tasks into smaller, actionable items offers a good way for IT groups to scale back supply threat. However when an organization is confronted with an urgency for change, or a determined have to get issues again on monitor, its decision-makers can turn out to be susceptible to the parable that Agile adoption can clear up all the things.
Agile can cease being a useful device when the Agile “tail” begins to wag the corporate, main decision-makers to veto tasks that don’t match neatly throughout the group’s remodeled parameters. At finest, blind adherence to a framework’s guidelines will create a stilted forms that demoralizes staff members, one by which conferences and ceremonies are performed for no larger function. At worst, Agile myopia can conceal larger issues akin to an absence of management and artistic risk-taking.
Within the absence of a structured strategy to threat administration, Agile practices can obfuscate bigger, underlying points akin to tech debt, occlude overarching product imaginative and prescient, and lead product groups to focus solely on fast wins. Briefly, nebulous threat administration obscures big-picture, inventive options. In an Agile ecosystem, the largest threat confronted by product leaders hinges on an previous truism: Typically it’s simple to lose sight of the forest if you focus an excessive amount of on the bushes.
Product managers ought to foster a tolerance for risk-taking by championing bigger initiatives that don’t dovetail with an Agile framework: Advocate for creativity and a transparent and daring product imaginative and prescient to preempt the possibly inert forms that may accrete in a risk-averse setting.
It’s simple and tempting to place Agile on autopilot, solely doing what a specific framework says. Striving for one thing higher requires utilizing your individual initiative to place in additional work, make investments extra time, and encourage extra effort from management at each degree.
Uprooting Tech Debt: Suppose Massive
One of many first casualties of the Agile veto happens when bigger initiatives like technical debt are ignored. Technical debt is an immense and ongoing challenge that may’t be solved in a single dash or dealt with in a single consumer story. To make issues tougher, tech debt is an issue no one actually likes to handle: It may be tough to clarify the rationale for addressing tech debt to enterprise stakeholders who need to see instant returns. Builders are sometimes uncomfortable estimating it; in spite of everything, figuring out technical debt might give the impression that they did their jobs poorly. What’s extra, product groups typically don’t have a well-suited place for it on their roadmap.
On a number of tasks I’ve labored on—many in e-commerce—core enterprise actions akin to funds, order achievement, or transport have been saddled with technical debt that prevented the implementation of higher options. Burdened with a creaky infrastructure, no less than two of my shoppers selected to disregard the issue till the techniques failed, inflicting downtime and misplaced income. As soon as a system fails, whether or not it’s a chunk of software program or a automotive’s brake pads, the whole price of restore goes up exponentially.
So why does this occur? Partly as a result of the need for a predictable roadmap and clean Agile course of creates a bias towards Agile-suited actions and precludes critical discussions of larger points. Letting devotion to Agile decide enterprise aims, quite than utilizing Agile as a device to make enterprise aims run easily, has deleterious results on firms.
Felling the Timber: Inventive Destruction
In my expertise, firms see creativity as synonymous with threat. Actually they need the advantages that come from creativity, however doing one thing new would possibly finish in failure. An aggressively risk-averse type of Agile, when allowed to affect enterprise selections, exacerbates this drawback.
As an example, I’ve been confronted a number of instances with subpar e-commerce funnels. Typically, these funnels are weighed down with both design debt or technical debt and created for an viewers or persona that has modified considerably because the product was first launched. In these instances, the right method ahead could be to acknowledge the state of affairs based mostly on the information, and launch a serious UX challenge to analysis new personas, craft a brand new strategy, and rebuild the funnel—briefly, to create a completely new funnel. As an alternative, what sometimes occurs is minor tweaks right here and there, with a deal with iterative enhancements to an present (extinct) funnel. This comes from the misguided seek for effectivity the place none could be had, for duties that neatly match right into a dash, and for small tasks that present fast wins.
Typically small iterations aren’t the appropriate strategy to fixing an issue. Within the software program trade, increments work nicely—till a disruptor comes alongside. If you end up nonetheless making incremental adjustments to a pager when Apple has already opened an iPhone manufacturing unit subsequent door, you’re focusing so exhausting on the bushes that you just’ve overpassed the forest.
An Agile Threat Administration Framework: The Path Ahead
The one antidote to anti-risk bias is to domesticate correct management that carves out house for inventive threat administration, utilizing Agile as a device to reduce pointless threat, not remove it.
For product managers, our job is to exhibit management on the staff degree, and help management on the organizational degree: Work with stakeholders, product groups, and tech groups to ensure they perceive and are aligned with the methods mentioned under, which is able to hold your product staff from veering right into a tradition of complete threat aversion.
Hold a Clear Product Imaginative and prescient
Realizing and accepting that threat aversion can emerge in an Agile age is already an enormous first step towards stopping it from taking root. The subsequent step is to unravel issues attributable to an absence of management and possession: A product imaginative and prescient have to be guided by somebody who nurtures it, defends it, and sells it internally throughout the group, pushing again in opposition to rigidity and the impulse to water down a daring technique.

Ideally, the one that owns the product imaginative and prescient ought to be somebody within the C-suite, maybe a founder, who takes accountability for holding the deal with what you’re making and why—not simply how. However a product presence on the govt degree continues to be a comparatively new growth. The subsequent finest case is having a vp or Head of Product who has adequate autonomy and authority to go in opposition to the present. If a ready-made champion of product imaginative and prescient doesn’t exist at your organization, you could have to place in some work to domesticate such an ally.
Use efficiency metrics that make the case on your priorities: A well-defined set of KPIs can incentivize motion over inertia. The individuals you’re attempting to win over have busy schedules, so these metrics, very like information visualizations, ought to be few, easy, concise, and clear to anybody reviewing them within the first 30 seconds. After you have your ally, the sturdy efficiency metrics you have got offered will even serve to arm the product chief of their efforts.
Handle Information to Promote Massive Initiatives
An excellent engineering staff already understands the hazards of leaving technical debt unaddressed. However after they’re armed solely with technical data, their voices could be silenced or minimized by enterprise groups that focus too narrowly on the underside line.
That is one other occasion by which having actionable information available is important. The product supervisor, as somebody with a foot in each engineering and enterprise, can function a conduit of knowledge, empowering the engineering staff to make its case. For instance, if a KPI exhibits the necessity to enhance check protection over a given vital system, or an OKR proves usability points should be resolved inside 30 days, these focus the dialogue on technical debt. Buffeted by a necessity to enhance these metrics, the engineering staff can advocate for a technical debt challenge with decision-makers. Likewise, naysayers have a a lot more durable time placing such tasks on the again burner, a preferred tactic for ignoring giant however delayable initiatives.
Nurture Creativity in a Threat-averse Surroundings
Creativity on a staff doesn’t simply occur, and disruption doesn’t come out of nowhere. Creativity must be nurtured and monitored by a senior decision-maker. A method this will occur is on a private degree, by making a deliberate option to carve out extra time for extra dialogue with a extra various set of individuals. I’ve personally had situations the place somebody from the customer-service staff or an intern in operations proposed some really progressive options that shocked each product and tech. However you’ll by no means hear these concepts when you don’t make the time to have one-on-one conversations—regardless of your framework’s typically inflexible timeboxes.
Creativity will also be nurtured at a planning degree. Spend the additional effort and time to construction epics with higher-level targets to make sure that individuals aren’t constrained, even when that creates extra testing and supply challenges later.
Embracing Deliberate Change
There’s by no means an ideal time for change. In unsure instances, the hazards introduced by the danger of failure turn out to be extra acute, and firms need to persist with what they know. And in instances of loads, institutional momentum weighs in opposition to embracing creativity, as threat is perceived to be pointless, and firms need to persist with what works—even when it doesn’t truly work all that nicely.
Typically it may take a disaster to tip this stability, as the established order fails to ship and the danger of change is overshadowed by the promise of alternative as a method ahead. However you shouldn’t await a state of desperation to make consequential selections. As an alternative, embrace threat as part of the event course of in good instances and unhealthy, to be able to make the most of alternative with focus, assets, and deliberation. A product supervisor who acts as a champion of threat, and thinks huge, can seize the alternatives that come from venturing outdoors the Agile ecosystem—main the way in which on inventive efforts and offering a view of the entire forest.